A Linguistic Study of the Marketing Language Employed by Porcelanosa Grupo and its Different Companies in their Web-page Section “About us”
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Metadatos
Título
A Linguistic Study of the Marketing Language Employed by Porcelanosa Grupo and its Different Companies in their Web-page Section “About us”Autoría
Tutor/Supervisor
Campoy Cubillo, María CarmenTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2014Editor
Universitat Jaume IResumen
The aim of this paper is to analyse the language used by Porcelanosa Grupo in its UK web-page sections “About us” and “Companies” from a general perspective to determine several core values of the brand image. The ... [+]
The aim of this paper is to analyse the language used by Porcelanosa Grupo in its UK web-page sections “About us” and “Companies” from a general perspective to determine several core values of the brand image. The method employed to conduct the linguistic study includes corpus tools such as a concordancer to analyse the results provided by the software through the lens of evaluative language. The focus of the study is the section “About us”. The text that is object of study can be found in the appendix.
The analysis shown in this master thesis intends to evidence the relationship between the language used by Porcelanosa Grupo on their online resources and its marketing strategy. [-]
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Descripción
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2013/2014
Tipo de documento
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