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dc.contributorCampoy Cubillo, María Carmen
dc.contributor.authorArrando Barbera, Ignacio
dc.contributor.otherUniversitat Jaume I. Departament d'Estudis Anglesos
dc.date.accessioned2014-12-02T10:13:47Z
dc.date.available2014-12-02T10:13:47Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/10234/110479
dc.descriptionTreball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2013/2014ca_CA
dc.description.abstractThe aim of this paper is to analyse the language used by Porcelanosa Grupo in its UK web-page sections “About us” and “Companies” from a general perspective to determine several core values of the brand image. The method employed to conduct the linguistic study includes corpus tools such as a concordancer to analyse the results provided by the software through the lens of evaluative language. The focus of the study is the section “About us”. The text that is object of study can be found in the appendix. The analysis shown in this master thesis intends to evidence the relationship between the language used by Porcelanosa Grupo on their online resources and its marketing strategy.ca_CA
dc.format.extent56 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectMàster Universitari en Llengua Anglesa per al Comerç Internacionalca_CA
dc.subjectMáster Universitario en Lengua Inglesa para el Comercio Internacionalca_CA
dc.subjectMaster's Degree in English Language for International Tradeca_CA
dc.titleA Linguistic Study of the Marketing Language Employed by Porcelanosa Grupo and its Different Companies in their Web-page Section “About us”ca_CA
dc.typeinfo:eu-repo/semantics/masterThesisca_CA
dc.educationLevelEstudios de Postgradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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