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A Linguistic Study of the Marketing Language Employed by Porcelanosa Grupo and its Different Companies in their Web-page Section “About us”
| dc.contributor | Campoy Cubillo, María Carmen | |
| dc.contributor.author | Arrando Barbera, Ignacio | |
| dc.contributor.other | Universitat Jaume I. Departament d'Estudis Anglesos | |
| dc.date.accessioned | 2014-12-02T10:13:47Z | |
| dc.date.available | 2014-12-02T10:13:47Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://hdl.handle.net/10234/110479 | |
| dc.description | Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2013/2014 | ca_CA |
| dc.description.abstract | The aim of this paper is to analyse the language used by Porcelanosa Grupo in its UK web-page sections “About us” and “Companies” from a general perspective to determine several core values of the brand image. The method employed to conduct the linguistic study includes corpus tools such as a concordancer to analyse the results provided by the software through the lens of evaluative language. The focus of the study is the section “About us”. The text that is object of study can be found in the appendix. The analysis shown in this master thesis intends to evidence the relationship between the language used by Porcelanosa Grupo on their online resources and its marketing strategy. | ca_CA |
| dc.format.extent | 56 p. | ca_CA |
| dc.format.mimetype | application/pdf | ca_CA |
| dc.language.iso | eng | ca_CA |
| dc.publisher | Universitat Jaume I | ca_CA |
| dc.rights.uri | http://rightsstatements.org/vocab/CNE/1.0/ | * |
| dc.subject | Màster Universitari en Llengua Anglesa per al Comerç Internacional | ca_CA |
| dc.subject | Máster Universitario en Lengua Inglesa para el Comercio Internacional | ca_CA |
| dc.subject | Master's Degree in English Language for International Trade | ca_CA |
| dc.title | A Linguistic Study of the Marketing Language Employed by Porcelanosa Grupo and its Different Companies in their Web-page Section “About us” | ca_CA |
| dc.type | info:eu-repo/semantics/masterThesis | ca_CA |
| dc.educationLevel | Estudios de Postgrado | ca_CA |
| dc.rights.accessRights | info:eu-repo/semantics/restrictedAccess | ca_CA |
