Implementation of e-commerce in Al-Farben, S.A.
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Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71345
comunitat-uji-handle3:10234/108758
comunitat-uji-handle4:
TFG-TFMEste recurso está restringido
Metadatos
Título
Implementation of e-commerce in Al-Farben, S.A.Autoría
Tutor/Supervisor
Saorín Iborra, Ana María; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2014-11-11Editor
Universitat Jaume IResumen
This Master’s Thesis analyses the possibility of implementing an online sales channel
in Al-Farben; an industrial sector company from Castellón. After studying the products
which are commercialised by this company, ... [+]
This Master’s Thesis analyses the possibility of implementing an online sales channel
in Al-Farben; an industrial sector company from Castellón. After studying the products
which are commercialised by this company, the different target markets and the
possibilities of each one are also analysed.
In the final part of this project, the different steps to be followed when implementing
this online shop proposal are developed and explained. Firstly, both the environment and
the main Al-Farben competitors are analysed. Afterwards, the different strategies that
should be carried out before the implementation of the online shop are analysed. Finally,
the different technologies to be applied in the Al-Farben online shop will be studied as well
as the different processes and techniques to give value to the company. [-]
Palabras clave / Materias
Descripción
Treball Final del Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic 2013-2014
Tipo de documento
info:eu-repo/semantics/masterThesisDerechos de acceso
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