Listar por tema "Publicitat exterior"

Mostrando ítems 1-3 de 3

    • openAccess   El medio exterior, más allá de una decisión intuitiva 

      Breva-Franch, Eva Servicio Editorial de la Universidad del País Vasco (2010)
      Outdoor advertising is a medium that has been traditionally planned on the basis of planners’ and purchasers’ intuition and experience. In recent years, this situation has changed due to the quantitative and qualitative ...

    • openAccess   Gráficas 

      Batiburrillo Gráficas; Batracio Cínico; Feedback; Enterprising Group; Spotfer; N-Quatre; Los tres pies del gato; Cartel eventos; L'imbalaggio; Mundaka Universitat Jaume I (2008)

    • openAccess   La creatividad de la publicidad exterior: teoría y práctica a partir de la visión de los creativos 

      Breva-Franch, Eva; Balado-Albiol, María-Consuelo Universidad Complutense de Madrid. Departamento de Comunicación Audiovisual I (2009-03)
      New technologies and their adaptation to advertising media are stirring a revolution in the creative use of the media, and out-of-home advertising is no exception in this new field. However, the rules and standards regarding ...