Listar por tema "Internationalization"
Mostrando ítems 1-8 de 8
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Banking Services across International Borders: A Marketing Plan for CREDIPEMI 360º
Universitat Jaume I (2019-07-17)The main objective of this master’s thesis is to suggest a marketing plan for the banking entity Caixa Rural Vila-real, which belongs to Grupo Cooperativo Cajamar, to internationalize its presence beyond Spanish borders. ... -
Imported Inputs and Egyptian Exports: Exploring the Links
Dennis J. Snower (2015-11)This paper is the first to explore the links between exporting and importing activities of Egyptian firms using panel data over the period from 2003 to 2007. The main aim is twofold. Firstly, the authors report regression ... -
Internacionalization of service firms: the case of consultancy firms and distance learning in the health and social care sector
Universitat Jaume I (2016-11-29)In this globalized world that we live in, internationalization has become an important phenomenon in the business environment. Nowadays, most companies aspire to expand their businesses abroad, no matter if they provide ... -
Keraben Grupo S.A. beyond Europe: A marketing plan for the internationalization of the Stoneage Collection to Canada
Universitat Jaume I (2019-07-17)Economic globalization fosters firms from all over the world to face not only a strong competition but also the necessity of being constantly innovating (Amoore, 2018). Going increasingly international is thus a key ... -
Long-Term Orientation and Commitment in Export Joint Ventures among Small and Medium-Sized Firms
John Wiley & Sons (2013)Alliances may be an important tool for overcoming the resource and capability deficiencies facing small and medium-sized enterprises (SMEs), as they help strengthen their market position and facilitate access to new markets. ... -
Organizational change and human resource management : human resources in multinationals
Universitat Jaume I (2014-06-17)The present study is aimed at finding if there are better ways to act in terms of human resource practices whenever a company decides to become internationalized. With this purpose in mind, I would try to examine the ... -
Services and the internationalization of manufacturing firms in Indonesia
Springer (2023)Services have become the engine of the global economy. However, the role of services in the internationalization strategy of emerging market firms remains under researched. In a case study of Indonesia, we focus on the ... -
The influence of new marketing approaches on the export performance of Spanish firms
Universitat Jaume I (2018-10-03)This thesis pretends to determine the variables that have an influence on the export performance of Spanish companies in the fashion sector. To do so, a special attention has been paid to new marketing approaches, considering ...