Listar por autoría "cf1d98cb-178e-413c-8d57-599a17004dd9"
Mostrando ítems 1-20 de 42
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Ambidexterity as a Key Factor in Banks' Performance: A Marketing Approach
Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Taylor & Francis (2019-04)Based on an ambidexterity approach and using data from 384 Spanish bank branch managers, the results of this study confirm that market orientation facilitates the development of dynamic exploratory capabilities in bank ... -
Analysis of the dominant mode of thinking of university students in different fields of studies using the four brain model of Hermann
Royo González, Marta; López-Meri, Amparo; Monferrer Tirado, Diego; Estrada, Marta; Segarra-Ciprés, Mercedes; Mulet, Elena International Academy of Technology, Education and Development (IATED) (2014)In the university context teachers usually design different learning activities which may result in unequal results. Among many others, one of the factors that should be considered is personal thinking mode, which is ... -
Antecedentes y consecuencias de la actitud ante el anuncio en las personas mayores. Un análisis empírico
Estrada, Marta; Sánchez-García, Javier; Moliner, Miguel Angel; Fandos, Juan Carlos Universidad Nacional de Colombia (2008)La importancia socio-económica adquirida en los últimos años en España y en otros países europeos por el emergente mercado de las personas mayores hace necesario el estudio de sus particularidades como consumidores. ... -
Aplicación de técnicas de machine learning para la segmentación turística basada en la sostenibilidad percibida del destino y la satisfacción
Vidal-Meliá, Lidia; Moliner, Miguel Angel; Estrada, Marta; Monferrer Tirado, Diego; Quille, Keith Cátedra Fundación Ramón Areces de Distribución Comercial (2023)La segmentación es crucial para las estrategias de sostenibilidad y las percepciones de los destinos por parte de los turistas ofrecen importantes crite- rios de segmentación. El objetivo de este artículo es obtener ... -
El Aprendizaje cooperativo y las habilidades socioemocionales: Una experiencia docente en la asignatura Técnicas de Ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Centro de Información Tecnológica de La Serena, Chile (2016)En este trabajo se describe una experiencia docente llevada a cabo con 121 estudiantes de la asignatura Técnicas de Ventas del Grado en Administración de Empresas (Universitat Jaume I, Castellón, España) en la que, utilizando ... -
Attitudes towards ads and age. A study in seniors. The combination of chronological and cognitive age as an effective predictive criterion of attitudes
Moliner, Miguel Angel; Estrada, Marta; Monferrer Tirado, Diego; Sánchez-García, Javier Universidade Nove de Julho (2014)Older adults make up one of the markets with the greatest potential in the future. It is essential that businesses take the diversity within this group into account, and perform segmentation in order to obtain a favorable ... -
Co-creating customer experiences in service ecosystems: a study in a tourist destination
Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Emerald (2024-01-30)Purpose – This study aims to examine the co-creation of customer experiences at different levels in service ecosystems, analyzing the case of a tourist destination. Design/methodology/approach – A questionnaire was ... -
Consequences of customer engagement and customer self-brand connection
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2018)Purpose The purpose of this paper is to analyze the impact of the customer engagement and customer self-brand connection on customer advocacy and firms’ financial performance. The research focuses on the financial sector ... -
CSR marketing outcomes and branch managers' perceptions of CSR
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019-07)Purpose The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes. Design/methodology/approach The paper proposes a ... -
Customer engagement, non-transactional behaviors and experience in services
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019)Purpose The purpose of this paper is to highlight the central role of bank customers’ engagement as a mediating variable between customer experience and two non-transactional customer behaviors (advocacy and attitudinal ... -
Desarrollo de planes de marketing locales en un contexto profesional como mecanismo de control sobre el aprendizaje
Monferrer Tirado, Diego; Estrada, Marta; Fandos, Juan Carlos Common Ground Publishing (2014)Las asignaturas de Fundamentos de Marketing de los Grados de Comunicación Audiovisual y Publicidad y Relaciones Públicas de la Universitat Jaume I desarrollan un proyecto práctico para la aplicación de los conceptos vistos ... -
Does Emotional Intelligence Influence Academic Performance? The Role of Compassion and Engagement in Education for Sustainable Development
Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma; Moliner, Miguel Angel MDPI (2021)Education must guide students’ emotional development, not only to improve their skills and help them achieve their maximum performance, but to establish the foundations of a more cooperative and compassionate society. ... -
Does Mindfulness Influence Academic Performance? The Role of Resilience in Education for Sustainable Development
Vidal-Meliá, Lidia; Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma MDPI (2022-04-02)A mindful person is prone to be open to novelty, attentive to distinctions, sensitive to context, aware of multiple perspectives, and focused on the present. Therefore, the role of mindfulness in educational contexts is ... -
Entity crisis, halo effect and loyalty
Moliner, Miguel Angel; Fandos, Juan Carlos; Monferrer Tirado, Diego; Estrada, Marta Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco (2019)Taking as reference the period of deep financial and economic crisis suffered at global level, with special incidence in the Spanish financial industry, this paper examines the effect of entity crisis on consumer loyalty, ... -
Entrenamiento de la inteligencia emocional en el contexto de la formación en ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Asociación Española de Orientación y Psicopedagogía (2016-05)The new teaching approach raised by the European Space of Higher Education puts the emphasis on the need to form the students not only in the assumption of those of specific competitions (proper of every subject) but also ... -
Environmental Sustainability and the Hospitality Customer Experience: A Study in Tourist Accommodation
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Rodriguez-Artola, Rosa M. MDPI (2019)Academic research on sustainability in the hospitality industry is scarce and fragmented, and requires a general structure to lend coherence to its approach. There is a need for empirical research to fathom the question ... -
Estilos de aprendizaje en estudiantes universitarios: lateralización vs. interconexión de los hemisferios cerebrales
Segarra-Ciprés, Mercedes; Estrada, Marta; Monferrer Tirado, Diego Universidad Internacional de La Rioja (2015)El objetivo de esta investigación es conocer los estilos de aprendizaje de los estudiantes universitarios utilizando el modelo del cerebro total (Herrmann, 1989). Concretamente, analizamos en qué medida la titulación y ... -
Estudio del proceso de fidelización del consumidor final
Estrada, Marta; Fandos, Juan Carlos; Monferrer Tirado, Diego; Callarisa Fiol, Luis J. Universidade Nove de Julho (2013-10)Para toda empresa es importante mantener una cartera de clientes fieles a la misma que le ayuden a sobrevivir en el tiempo. Esta situación todavía se acentúa en la medida que aumenta la competencia y se incrementa la ... -
Improving relationship quality during the crisis
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Taylor & Francis (2018)The severe economic crisis in Spain has had a considerable impact on the financial sector and has led to deep and widespread restructuring in the industry. The combination of a vigorous expansion policy and the burst of ... -
Increasing customer loyalty through customer engagement in the retail banking industry
Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Emerald Group Publishing Limtied (2019)Purpose–This study aims to determine the main antecedents of customer engagement (market orientation,satisfaction, emotions and self-brand connection) and the relationship between customer engagement andcustomer loyalty ...