Listar por autoría "58f4eae0-4022-4c41-8336-0b50ff6e6965"
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Customer equity and CLV in Spanish telecommunication services
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel Elsevier (2016-10)Recent studies in various economic sectors in the U.S.A., Brazil, China, South Korea, and Australia provide evidence of the precursors of customer equity (value, brand, and relationship equity) and their influence on ... -
El sistema de gestión de calidad (norma iso 9001:2000) en la Biblioteca de la Universitat Jaume I de Castellón
Falomir Delcampo, Vicent; Segarra-Moliner, José-Ramón Confederación de Asociaciones de Archiveros, Bibliotecarios, Museólogos y Documentalistas, ANABAD (2006)The library of the Universitat Jaume I in Castelló, Spain, has implemented a quality management system based on ISO 9001:2000. The aim of such system is to improve both the quality of services and users’ satisfaction. ... -
Engaging in customer citizenship behaviours to predict customer lifetime value
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel Palgrave Macmillan (2022-11-15)The aim of this study is to analyse the research gap of the relationship between customer citizenship behaviour (CCB) and customer lifetime value (CLV) in the customer engagement framework (CE). We discuss how marketing ... -
How Do Remuneration Committees Affect Corporate Social Responsibility Disclosure? Empirical Evidence from an International Perspective
Bel-Oms, Inmaculada; Segarra-Moliner, José-Ramón MDPI (2022)The main goal of this study is to analyze whether the existence of remuneration committees tend to disclose more corporate social responsibility (CSR) information. In addition, we test the moderating role played by the ... -
How Does Each ESG Dimension Predict Customer Lifetime Value by Segments? Evidence from U.S. Industrial and Technological Industries
Segarra-Moliner, José-Ramón; Bel-Oms, Inmaculada MDPI (2023)The aim of this study is to analyse the research gap regarding the relationship between environmental, social and governance dimensions (ESG) of corporate sustainability initiatives and customer lifetime value (CLV). We ... -
Relationship quality in business to business: a cross-cultural perspective from universities
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel; Sánchez-García, Javier Emerald (2013)Purpose – The objective of this study is to analyse relationship quality in a business-to-business context. Given that the relationship between market orientation and customer-perceived service quality is well known in the ... -
Service Quality and Customer Loyalty in a Post-Crisis Context. Prediction-Oriented Modeling to Enhance the Particular Importance of a Social and Sustainable Approach
Monferrer Tirado, Diego; Segarra-Moliner, José-Ramón; Estrada, Marta; Moliner, Miguel Angel MDPI (2019)Research into the influence of service quality on customer loyalty has typically focused on confirming isolated direct causal influences regarding particular dimensions of quality, usually undertaken in the context of ...