Listar por autoría "eedeb57f-2f34-4e67-9756-8c188197478f"

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    • openAccess   Influence of the Internet on Retailer's perceived quality in the generation of retailer's brand equity 

      Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sánchez-García, Javier (2021-03-05)
      This study analyses the relationship between the different components of the retailer's brand equity, as well as the influence that the use of internet has on the formation of retailer’s brand equity. As some authors point ...

    • openAccess   Principios de marketing estratégico 

      Vallet-Bellmunt, Teresa; Vallet-Bellmunt, Toni; Vallet-Bellmunt, Ilu; Casanova Calatayud, Emilia; del Corte Lora, Víctor; Estrada, Marta; Fandos, Juan Carlos; Gallart Camahort, Valentín; Monte Collado, Pilar Universitat Jaume I (2015)

    • openAccess   Retail Brand Management: A Literature Review 

      Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sanchez Garcia, Javier Allied Business Academies (2020-11)
      This essay intends to provide a review of the existing literature in the field of brand management of the retail trade. Although there are numerous studies on brand management, this cannot be said when talking about retail. ...