• openAccess   Innovation and creativity in the industrial sector ceramic 

      Martínez Mechó, Carla Universitat Jaume I (2019-06-11)
      Currently, in the business world there are several forces that provoke in the market a serie of competitive fluctuations, which force companies to require research and development in order to obtain benefits from their ...
    • closedAccess   Marketing plan for Endeka ceramics 

      Capdevila Pitarch, Alicia Universitat Jaume I (2017-06-14)
      Endeka ceramics is a company that manufactures all the components necessary to form a tile, such as colors, frits, inks or enamels for example. It is a company installed in the region of Vall D'alba, only half an hour ...
    • openAccess   Marketing plan of Vidres, S.A. 

      Marco García, Ferran Universitat Jaume I (2019-07-07)
      The present study consists of a Marketing Plan for the company Vidres, S.A., located in Villarreal (Castellón), which is dedicated to the manufacture and distribution of frits, glazes and ceramic colours. Due to the ...
    • openAccess   Recent technological innovations in the Spanish ceramic tile cluster 

      González Pérez, José Universitat Jaume I (2022-06)
      Currently, the competitive environment that surrounds companies is in continuous change, which means that many of them try to manage these changes through innovation and new technologies, these two aspects being key for ...
    • openAccess   Study on the feasibility of implementing a growth strategy at Zschimmer & Schwarz 

      Pascual Cerezuela, Rosario Universitat Jaume I (2022-06)
      Zschimmer & Schwarz (Z & S) is a multinational company founded in 1894 in Chemnitz (Germany). It is dedicated to the manufacture of special chemical products, more specifically aimed at the ceramics sector. It is present ...