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    • closedAccess   Content analysis of publications on creativity in marketing journals 

      Ten Blasco, Victoria Universitat Jaume I (2014-07-16)
      In recent decades, numerous scholars have studied creativity because of its increasing relevance over the years. Due to the great number of studies, it is important to explore and to make a content analysis from 2005 to ...

    • closedAccess   Competence-based management: selection process in banking sector 

      Sancho López, Rosa Universitat Jaume I (2014-07-16)

    • closedAccess   Marketing Plan “F.RENAU” 

      Tamayo Turlo, Jenifer (2014-07-16)
      “F.Renau” is a company specialised in the repair of electrical appliances of white goods and small ones. It is characterised for being an Official Technical Service because it offers an assistance service of official ...

    • closedAccess   Relationship between environmental NGOs and corporations : the case of Detox 

      Roda Perez, Alba Maria Universitat Jaume I (2014-07-16)
      There are three statements that we must take into account to realize the importance of the influence that NGOs have over corporations. Firstly, it is worth noting that society is a stakeholder for corporations, which means ...

    • openAccess   Influence of conflict management in organizational environment 

      Peñalva Ferreres, Juan Jose Universitat Jaume I (2014-07-16)
      In terms of the structure of the work, it includes the following sections: I will start with a brief introduction of the origin of the CMS and its evolution until today. Second, I will introduce the two trends that criticize ...

    • closedAccess   The cooperative firms model and strategy in its operations: reflections on the strategy in response to the current economic and social environment 

      Falco Pérez, Marc Universitat Jaume I (2014-07-16)
      The increasing relevance of Social Economy organizations to societies is indisputable and their future and survival becomes crucial. Since no organization can survive to the turbulence of the environment without a long ...

    • closedAccess   The role of science and technology parks in the facilitation of business innovation: the case of Espaitec 

      Pastor Doñate, Carlos Universitat Jaume I (2014-07-16)

    • closedAccess   Equal in Employment Opportunities: "Glass Ceiling" 

      Cano Palomo, María Universitat Jaume I (2014-07-16)

    • openAccess   Business Plan 

      Aparici Felip, Pablo Antonio Universitat Jaume I (2014-07-16)

    • closedAccess   Marketing Plan 

      Edo Gargallo, Alejandro Universitat Jaume I (2014-07-16)

    • openAccess   Marketing Plan Development 

      Iudici, Maria Gabriella Universitat Jaume I (2014-07-16)

    • closedAccess   Influence of the implementation of innovation strategies in the results of companies in the glass industry 

      Maria Tortosa, Raquel Universitat Jaume I (2015)
      The objectives to be drawn from this work are to discover whether strategies focused business units are the most appropriate in this field for get optimal business results. For this we have made a study of the literature ...

    • closedAccess   Human resources functions in the company “Halcón Cerámicas” 

      Miralles Montins, Laura Universitat Jaume I (2015)
      Since last October I'm an intern in the company “Halcón Cerámicas" and taking the opportunity of perform my final degree about this company, I have chosen to do the academic work of "Professional" character, focusing mainly ...

    • openAccess   Marketing plan of Vips Jeans 

      Marzá Mallol, Adrià Universitat Jaume I (2015)
      The following work shows the Marketing Plan of Vips Jeans, this company is specialized in the commercialization of fashion-forward. His shop in the street ‘En medio’ in Castellón sells clothing, shoes and accessories of ...

    • openAccess   Creativity in firms case-study : slow Artist 

      Martín Pitarch, Laura Universitat Jaume I (2015)
      The world in which we live in is in the process of constant changes and shifts. These changes affect all societies and firms as we are in a global world where limits and boundaries are being steadily eradicated. This ...

    • openAccess   Marketing plan of TGB The Good Burguer 

      Merchán Carmona, Sonia Universitat Jaume I (2015)
      "The Good Burger Company SL" is a company specializing in gourmet burgers at affordable prices and adapted to the current time, belonging to Restalia Group Company. This company is created from the development of gourmet ...

    • openAccess   Current and future challenges of the ceramic tile firms 

      Mengliev, Andrey Universitat Jaume I (2015)
      The importance of choose this topic about "Current and future challenges of the ceramic tile firms" stems from the impact of this industry on our continent. The Spanish manufacturer industry of ceramic tiles is one of ...

    • openAccess   Marketing plan of Provefe S.A. 

      Martínez Roig, Laura Universitat Jaume I (2015)
      A Marketing Plan has been carried out on the company Provefe. This firm is focused on the distribution of plant protection products, offering agricultural advice and other services added to these products. It has also ...

    • closedAccess   Marketing plan for Mr. Wonderful 

      Martínez Soto, Mario Universitat Jaume I (2015)
      This marketing plan is a tool used to plan a number of actions in the four variables of marketing mix (Product, Price, Place and Promotion) in a limited period of time. From the analysis of the firm, its strengths and ...

    • closedAccess   The dark side of leadership 

      Martorell Barceló, Ivan Universitat Jaume I (2015)
      Over the last few decades leaders of companies have found themselves facing new challenges due to changes that have occurred in the business environment. Companies work in a turbulent, hostile and competitive environment ...