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La distribución de cerámica y materiales de construcción en España
(Ministerio de Economía y Competitividad, 2007)
La caracterización de las empresas de un sector es esencial para com-
prender la situación de la distribución comercial y analizar su evolución. En
el presente trabajo abordamos el estudio de los distribuidores de ...
La influencia de la percepción del entorno sobre los estilos de planificación y la amplitud del plan de marketing. Una aplicación a la distribución minorista de no alimentación
(Escuela Superior de Gestión Comercial y Marketing, 2002)
The aim of this paper is to determine the influence of retailer environment perception on corporate
planning styles and the extent of the retailer marketing plan. First, we carry out a theoretical review of
the three ...
Eficiencia del plan de marketing como técnica de aprendizaje cooperativo
(Elsevier, 2016)
Es innegable la importancia que el trabajo en equipo tiene como capacidad transversal en los nuevos planes de estudio universitarios. Por ello, es importante conocer qué es el aprendizaje cooperativo y su eficiencia sobre ...
Assortment as a clustering variable: an application to the distribution of ceramics and construction materials in Spain
(Escuela Superior de Gestión Comercial y Márketing, 2010)
Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we propose ...
El móvil en las universidades como instrumento de respuesta de audiencias.
(Universitat Autònoma de Barcelona. Grup d’investigació Didàctica y Multimèdia, 2019-06)
The Internet and the introduction of multimedia in the classroom allow students to experience situations that complement
their training. In recent years, the term mobile learning (m-Learning) has become popular in educational ...
Análisis temático de la investigación en comportamiento del consumidor: 1968-2000
(Ministerio de Sanidad. Agencia Nacional de Consumo, 2002)
El trabajo presentado permite ofrecer una panorámica de los temas que han despertado
interés en el estudio del comportamiento del consumidor durante los últimos treinta años.
Do we have to choose between economic or environmentalperformance? The case of the ceramic industry cluster
(Wiley, 2024-06-13)
A growing number of academic studies are focusing on firms' sustainability orientation, organizational resilience, and social capital. A key challenge facing companies today is how to maintain or improve economic performance ...
How do perceived CPA and political CSR interact in their relationships with citizens’ trust in companies?
(Emerald, 2020)
Purpose – In the context of an industrial complex where corporate political activity
(CPA) and political corporate social responsibility (political CSR) are not related, this
study aims to investigate the possible ...
The legitimisation of local environmental organisations by community members
(Routledge. Taylor & Francis, 2023)
Although environmental activists play an important role in addressing local environmental injustices, they find it difficult to legitimise their activities. They are frequently challenged by political and business forces ...
The antecedent role of personal environmental values in the relationships among trust in companies, information processing and risk perception
(Taylor & Francis, 2013-09)
Trust and risk perception are important issues for industries such as petrochemical companies, typically considered ‘less trustworthy’ because of the hazards associated with their activities. In this context, individual’s ...