How do perceived CPA and political CSR interact in their relationships with citizens’ trust in companies?
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INVESTIGACIONMetadatos
Título
How do perceived CPA and political CSR interact in their relationships with citizens’ trust in companies?Fecha de publicación
2020Editor
EmeraldISSN
1747-1117Cita bibliográfica
TORTOSA-EDO, Vicent; LÓPEZ-NAVARRO, Miguel Ángel. How do perceived CPA and political CSR interact in their relationships with citizens’ trust in companies?. Social Responsibility Journal, 2020Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
https://www.emerald.com/insight/content/doi/10.1108/SRJ-09-2019-0294/full/htmlVersión
info:eu-repo/semantics/acceptedVersionPalabras clave / Materias
Resumen
Purpose – In the context of an industrial complex where corporate political activity
(CPA) and political corporate social responsibility (political CSR) are not related, this
study aims to investigate the possible ... [+]
Purpose – In the context of an industrial complex where corporate political activity
(CPA) and political corporate social responsibility (political CSR) are not related, this
study aims to investigate the possible relationship between citizens’ perceptions of these
two non-market strategies and residents’ trust in companies located in the industrial
complex.
Design/methodology/approach – Data were collected from 740 citizens living near a
petrochemical complex in Tarragona (Spain). The results were analysed using structural
equation modelling.
Findings – Based on institutional theory, the key findings of the study are that CPA and
political CSR are differently related to citizens’ trust in companies. The results also
verify that the negative relationship (between CPA and trust) outweighs the positive one
(between political CSR and trust).
Practical implications – The lack of fit between political CSR and CPA in the complex
analysed suggests that firms are neglecting approaches shared by these non-market
strategies, and thus wasting a huge opportunity to improve citizens’ trust in and
acceptance of the complex firms. Moreover, the ethical dimension should always be
present when these firms take on political responsibilities.
Originality/value – To date, CPA and political CSR have largely been dealt with
separately in the literature. This study attempted to bridge this gap by examining a
situation where there is no strategic relationship between CPA and political CSR to
analyse, from the perspective of citizens’ perceptions, the relationship each strategy has
with the important academic concept of citizens’ trust in companies. [-]
Publicado en
Social Responsibility Journal, 2020Proyecto de investigación
This research was funded bythe University Jaume I(research project UJI-B2017-76)Derechos de acceso
© Emerald Publishing Limited
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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