Listar Departament: Administració d'Empreses i Màrqueting por autoría "cf1d98cb-178e-413c-8d57-599a17004dd9"
Mostrando ítems 21-40 de 42
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El job crafting como metodología de aprendizaje cooperativo para asignaturas de empresa
IRUN MOLINA, BEATRIZ; Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma; Moliner, Miguel Angel ESIC Editorial (ESIC Business & Marketing School) (2022-04)El job crafting implica el rediseño de las actividades docentes desde abajo hacia arriba por los alumnos con el fin de que el trabajo sea más significativo y motivante para los mismos. Se trata de dotar de autonomía a ... -
El juego como metodología para el aprendizaje cooperativo de las ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Universidade da Coruña: Unidad de Investigación en Marketing Aplicado (2018)El juego promueve el desarrollo general de la persona, ya que permite ensayar reglas y limitaciones que después podrá extrapolar a situaciones reales con cierta garantía de éxito. Morales (2009) relata las ventajas que el ... -
La lealtad del consumidor en el sector financiero
Fandos, Juan Carlos; Sánchez-García, Javier; Moliner, Miguel Angel; Estrada, Marta Universidad Nacional de Colombia. Escuela de Administración de Empresas y Contaduría Pública (2011-01)Teniendo en cuenta lo costoso que resulta mantener programas de fidelización de clientes, es necesario conocer qué aspectos del servicio de la empresa son los que realmente valora el cliente, para dedicarles mayor esfuerzo ... -
Los Festivales Musicales como Experiencia Turística: Una Aproximación Teórica
Estrada, Marta; Sotos, Jessica; Monferrer Tirado, Diego Instituto Superior de Entre Douro e Vouga (2015)Durante años el sector turístico español se ha basado de forma casi exclusiva en la promoción del sol y playa como reclamos para atraer visitantes extranjeros a nuestro país. El agotamiento del modelo ha provocado la ... -
Memorable customer experiences and autobiographical memories: From service experience to word of mouth
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Vidal-Meliá, Lidia Elsevier (2023-02-20)The aim of this paper is to study the relationship between customer experience and word of mouth (WOM) through two mediating variables: customer satisfaction and memorable characteristics of service experience (MCSE). ... -
Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities
Monferrer Tirado, Diego; Moliner, Miguel Angel; IRUN MOLINA, BEATRIZ; Estrada, Marta Elsevier (2021-09-02)This paper aims to propose an integrating model that can explain firm international competitiveness through the dual lens of network and firm behaviour. The research examines the case of born globals (BGs) created during ... -
Network Market Orientation, Knowledge Management and Born Globals’ Competitiveness
Monferrer Tirado, Diego; Estrada, Marta InTech (2017-11)This chapter studies the influence of network market orientation (NMO) on Spanish Born Globals’ (BGs) competitiveness. The study analyses the contribution of a specific knowledge-based dynamic capability, namely ... -
Principios de marketing estratégico
Vallet-Bellmunt, Teresa; Vallet-Bellmunt, Toni; Vallet-Bellmunt, Ilu; Casanova Calatayud, Emilia; del Corte Lora, Víctor; Estrada, Marta; Fandos, Juan Carlos; Gallart Camahort, Valentín; Monte Collado, Pilar Universitat Jaume I (2015) -
El procesamiento de la información de las personas mayores y su actitud ante el anuncio
Estrada, Marta; Sánchez-García, Javier; Fandos, Juan Carlos CIECID (2011)El envejecimiento poblacional es un hecho de gran transcendencia socioeconómica con importantes repercusiones empresariales. Es importante el análisis del consumidor mayor y de sus particularidades para la consecución de ... -
Reflexión teórica sobre los factores determinantes de la actitud ante el anuncio y sus consecuencias en las personas mayores
Estrada, Marta Universidad Central de Venezuela. Facultad de Humanidades y Educación, Instituto de Investigaciones de la Comunicación (2011)El aumento de la longevidad está provocando un notable cambio social y económico en los llamados paises desarrollados. A partir de esa situación, se va conformando progresivamente un grupo social con una serie de ... -
El resultado internacional de las nuevas empresas. Una visión relacional asociada a la orientación al mercado de la red.
Monferrer Tirado, Diego; Estrada, Marta Universidad del País Vasco UPV/EHU (2016)This paper delves into the study of the factors that influence the international competitive position of international new ventures, and consequently, their international performance. By combining international entrepreneurship ... -
Service Quality and Customer Loyalty in a Post-Crisis Context. Prediction-Oriented Modeling to Enhance the Particular Importance of a Social and Sustainable Approach
Monferrer Tirado, Diego; Segarra-Moliner, José-Ramón; Estrada, Marta; Moliner, Miguel Angel MDPI (2019)Research into the influence of service quality on customer loyalty has typically focused on confirming isolated direct causal influences regarding particular dimensions of quality, usually undertaken in the context of ... -
Service quality in a post-crisis context: emotional effects and behaviours
Idrovo Arguello, Manuel Alexander; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019-07)Purpose – The purpose of this paper is to analyse the influence of service quality dimensions as determinants of the emotional and relational behaviours experienced by the client in bank branches in the post-crisis context ... -
Service quality in bank during an economic crisis
Monferrer Tirado, Diego; Estrada, Marta; Fandos, Juan Carlos; Moliner, Miguel Angel; Sánchez-García, Javier Emerald (2016)Purpose – The purpose of this paper is to address the aftermath of the crisis that has plagued the Spanish financial sector from a microeconomic and emotional perspective associated to financial entities’ relationships ... -
Social value in retail banking
Fandos, Juan Carlos; Estrada, Marta; Forgas-Coll, Santiago; Palau-Saumell, Ramon Emerald Group Publishing Limited (2013)Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys ... -
Sostenibilidad y gastronomía local en los destinos turísticos en el contexto de la covid-19
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Vidal-Meliá, Lidia Centro de Estudios Financieros - CEF (2022)Este estudio supone una contribución importante a la literatura de turismo al explorar la rela-ción entre la sostenibilidad y la gastronomía local en los destinos turísticos dentro del marco conceptual de la investigación ... -
Sustainability and local food at tourist destinations: a study from the transformative perspective
Estrada, Marta; Moliner, Miguel Angel; Monferrer Tirado, Diego; Vidal-Meliá, Lidia Taylor and Francis Group (2023-03-30)A shift from memorable to transformative experiences is taking place in the emerging transformation economy. Experiences constitute the essence of the tourism industry. While the literature has recognized the link between ... -
Sustainable service ecosystems from the transformative value perpective: A study in tourism destinations
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Vidal-Meliá, Lidia Wiley (2022-08-16)The aim of this study is to examine the relationship between sustainability with customer satisfaction and service experience in service ecosystems, by analyzing the moderated role of business models. A model with four ... -
The impact of COVID-19 on university students and competences in education for sustainable development: Emotional intelligence, resilience and engagement
Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma Elsevier (2022-11-11)As the Covid-19 pandemic brought most in-person activities to a halt, radical and visible changes were imposed in all social interactions, including teaching and academic activity in general. This challenging setting tested ... -
The Relation between Learning Styles according to the Whole Brain Model and Emotional Intelligence: A Study of University Students
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel ProQuest (2019-02)There has been considerable academic interest in learning styles in recent decades aimed at developing more effi cient methodologies in the teaching-learning process. However, few studies have analysed the existing ...