Visualitza Departament: Administració d'Empreses i Màrqueting per autoria "69311e18-423c-4738-8f8d-baf110e4baf8"
Ara mostrant els elements 21-40 d 49
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Environmental Sustainability and the Hospitality Customer Experience: A Study in Tourist Accommodation
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Rodriguez-Artola, Rosa M. MDPI (2019)Academic research on sustainability in the hospitality industry is scarce and fragmented, and requires a general structure to lend coherence to its approach. There is a need for empirical research to fathom the question ... -
Un estudio comparativo de los instrumentos de medición de la calidad de los servicios públicos
Bigné Alcañiz, J. Enrique; Moliner, Miguel Angel; Vallet-Bellmunt, Teresa; Sánchez-García, Javier Escuela Superior de Gestión Comercial y Marketing (1997)En este trabajo se hace un repaso conceptual a la discusión existente en torno a los instrumentos de medición de la calidad de un servicio, prestando especial atención a la medición de la calidad de los servicios públicos. ... -
Improving relationship quality during the crisis
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Taylor & Francis (2018)The severe economic crisis in Spain has had a considerable impact on the financial sector and has led to deep and widespread restructuring in the industry. The combination of a vigorous expansion policy and the burst of ... -
Increasing customer loyalty through customer engagement in the retail banking industry
Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Emerald Group Publishing Limtied (2019)Purpose–This study aims to determine the main antecedents of customer engagement (market orientation,satisfaction, emotions and self-brand connection) and the relationship between customer engagement andcustomer loyalty ... -
Internal market orientation and its influence on organisational performance
Tortosa-Edo, Vicent; Moliner, Miguel Angel; Sánchez-García, Javier Emerald Group Publishing (2009)Purpose – The purpose of this paper is to analyse the influence that internal marketing, represented by internal market orientation (IMO), might have on the internal aspects (satisfaction of contact personnel) and external ... -
Internal market orientation and its influence on the satisfaction of contact personnel
Tortosa-Edo, Vicent; Moliner, Miguel Angel; Sánchez-García, Javier Taylor & Francis (2010)Purpose: To verify the dimensions, reliability and validity of Internal Market Orientation (I.M.O.) as a scale of measurement of internal marketing, and using it to measure the effect of internal marketing on the satisfaction ... -
El job crafting como metodología de aprendizaje cooperativo para asignaturas de empresa
IRUN MOLINA, BEATRIZ; Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma; Moliner, Miguel Angel ESIC Editorial (ESIC Business & Marketing School) (2022-04)El job crafting implica el rediseño de las actividades docentes desde abajo hacia arriba por los alumnos con el fin de que el trabajo sea más significativo y motivante para los mismos. Se trata de dotar de autonomía a ... -
El juego como metodología para el aprendizaje cooperativo de las ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Universidade da Coruña: Unidad de Investigación en Marketing Aplicado (2018)El juego promueve el desarrollo general de la persona, ya que permite ensayar reglas y limitaciones que después podrá extrapolar a situaciones reales con cierta garantía de éxito. Morales (2009) relata las ventajas que el ... -
La lealtad del consumidor en el sector financiero
Fandos, Juan Carlos; Sánchez-García, Javier; Moliner, Miguel Angel; Estrada, Marta Universidad Nacional de Colombia. Escuela de Administración de Empresas y Contaduría Pública (2011-01)Teniendo en cuenta lo costoso que resulta mantener programas de fidelización de clientes, es necesario conocer qué aspectos del servicio de la empresa son los que realmente valora el cliente, para dedicarles mayor esfuerzo ... -
Long-Term Orientation and Commitment in Export Joint Ventures among Small and Medium-Sized Firms
López-Navarro, Miguel Ángel; Callarisa Fiol, Luis J.; Moliner, Miguel Angel John Wiley & Sons (2013)Alliances may be an important tool for overcoming the resource and capability deficiencies facing small and medium-sized enterprises (SMEs), as they help strengthen their market position and facilitate access to new markets. ... -
Loyalty, perceived value and relationship quality in healthcare services
Moliner, Miguel Angel Emerald Group Publishing (2009)The purpose of this paper is to justify the central role played by post-purchase perceived value and relationship quality in the explanation of loyalty behaviour/intentions. -
Memorable customer experiences and autobiographical memories: From service experience to word of mouth
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Vidal-Meliá, Lidia Elsevier (2023-02-20)The aim of this paper is to study the relationship between customer experience and word of mouth (WOM) through two mediating variables: customer satisfaction and memorable characteristics of service experience (MCSE). ... -
Multidimensional perspective of perceived value in industrial clusters
Callarisa Fiol, Luis J.; Moliner, Miguel Angel; Sánchez-García, Javier Emerald Group (2011)Purpose – This paper aims to demonstrate that aspects of a rational or functional character and aspects of an emotional and social nature condition the perceived value of the exchange relationships among firms in an ... -
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Moliner, Miguel Angel; Tortosa-Edo, Vicent Emerald (2023)Purpose: The objective of this research is to analyze how omnichannel consumer journey design (OCJD) influences the online customer experience (OCE) and e-satisfaction in consumers' multirooming behavior (searching for ... -
Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities
Monferrer Tirado, Diego; Moliner, Miguel Angel; IRUN MOLINA, BEATRIZ; Estrada, Marta Elsevier (2021-09-02)This paper aims to propose an integrating model that can explain firm international competitiveness through the dual lens of network and firm behaviour. The research examines the case of born globals (BGs) created during ... -
Network market orientation as a relational governance mechanism to public-private partnerships
IRUN MOLINA, BEATRIZ; Monferrer Tirado, Diego; Moliner, Miguel Angel Elsevier (2020-09-08)Despite the increasing relevance at the professional level and although the complexity of its configuration and implementation keeps growing, the existing research about public-private partnerships (PPP) remains em-bryonic. ... -
Relationship quality in business to business: a cross-cultural perspective from universities
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel; Sánchez-García, Javier Emerald (2013)Purpose – The objective of this study is to analyse relationship quality in a business-to-business context. Given that the relationship between market orientation and customer-perceived service quality is well known in the ... -
Service Quality and Customer Loyalty in a Post-Crisis Context. Prediction-Oriented Modeling to Enhance the Particular Importance of a Social and Sustainable Approach
Monferrer Tirado, Diego; Segarra-Moliner, José-Ramón; Estrada, Marta; Moliner, Miguel Angel MDPI (2019)Research into the influence of service quality on customer loyalty has typically focused on confirming isolated direct causal influences regarding particular dimensions of quality, usually undertaken in the context of ... -
Service quality in bank during an economic crisis
Monferrer Tirado, Diego; Estrada, Marta; Fandos, Juan Carlos; Moliner, Miguel Angel; Sánchez-García, Javier Emerald (2016)Purpose – The purpose of this paper is to address the aftermath of the crisis that has plagued the Spanish financial sector from a microeconomic and emotional perspective associated to financial entities’ relationships ... -
Smart cities, smart factories y smart ports en las provincias chinas de Guangdong y Hainan: oportunidades para las empresas extranjeras
Irún, Beatriz; Moya, Paloma; Monferrer Tirado, Diego; Moliner, Miguel Angel; Bayonne, Enrique Atena Editora (2022-10-03)This report focuses on the Chinese province of Guandong, analyzing the business opportunities for foreign companies in the investment areas of smart cities, smart factories and smart ports. When analyzing the opportunities ...