ListarPSI_Articles por tema "NGO"
Mostrando ítems 1-2 de 2
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Developing Moral Sensitivity Throgh Protest Scenarios in International NGDOs' Communication
Sage (2013-06-18)This paper studies advertising campaigns of NGDOs by applying the innovative concepts of protest communication scenarios and moral sensitivity. Its main purpose is to advance current understanding on how two conceptually ... -
Motivational Effects of the Perceived Image of Non-governmental Organisations
John Wiley & Sons (2013-02)The motivational effect of the perceived image of non-governmental organisations (NGOs) was analysed in two studies. Results from the first study, comprising two samples (N = 314 and N = 220), point to three dimensions of ...