ListarANG_Articles por tema "Persuasion"
Mostrando ítems 1-2 de 2
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Multimodal enactment of characters in conference presentations
SAGE (2019-05-13)In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference ... -
When pointing becomes more than pointing: Multimodalevaluation in product pitches
Elsevier (2020)The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...