When pointing becomes more than pointing: Multimodalevaluation in product pitches
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https://doi.org/10.1016/j.langcom.2020.06.006 |
Metadatos
Título
When pointing becomes more than pointing: Multimodalevaluation in product pitchesFecha de publicación
2020Editor
ElsevierISSN
0271-5309Cita bibliográfica
VALEIRAS-JURADO, Julia; RUIZ-MADRID, Noelia. When pointing becomes more than pointing: Multimodal evaluation in product pitches. Language & Communication, 2020, vol. 74, p. 74-86.Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
https://www.sciencedirect.com/science/article/pii/S0271530920300586Versión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse ... [+]
The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis (MDA) and ethnographic methods to elucidate how speakers in product pitches use evaluation as a multimodal persuasive strategy that is realised through an orchestration of different semiotic modes. Our results show how words, intonation and gestures are used in combination to convey a persuasive evaluation of a product. A better understanding of how evaluation can be conveyed persuasively to an audience can greatly improve our knowledge of product pitches and can help practitioners improve their performance. [-]
Publicado en
Language & Communication, Volume 74, September 2020.Derechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
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info:eu-repo/semantics/restrictedAccess
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