Browsing ANG_Articles by Keyword "Multimodality"
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Multimodality in medicine: How university medical students approach informative leaflets
Elsevier (2018)This study aims to analyse multimodality in medical leaflets to see how images and other semiotic modes combine with text-flow, adding meaning to the message and broadening the communicative spectrum. Traditionally, in ... -
Towards a multimodal perspective to assess pragmatics: a study based on complaints-responses to complaints
UNED. Facultad de Filología (2019)The purpose of this study is to provide insights into pragmatic assessment in terms of appropriateness from a multimodal perspective at a conversational level. The study involved the design of a rubric for assessing pragmatic ... -
Using questions in non-interactive presentations: multimodal analysis of an audience-engaging strategy
Ibérica. Revista de la Asociación Europea de Lenguas para fines específicos (AELFE) (2023-12-15)Open science, an approach based on making research available and understandable to everyone, is currently attracting considerable attention. Online genres are a well-accepted means of democratizing science and spreading ... -
When pointing becomes more than pointing: Multimodalevaluation in product pitches
Elsevier (2020)The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...