Listar ANG_Articles por autoría "5a4b6325-4959-42c7-a778-16fedde74e98"
Mostrando ítems 1-9 de 9
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Developing multimodal communicative competence in emerging academic and professional genres
Ruiz-Madrid, Noelia; Valeiras-Jurado, Julia Servicio de Publicaciones de la Universidad de Murcia (2020-06-27)In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is ... -
Engaging the audience in online Youtube science dissemination videos: a look at the uptake of multimodal engagement strategies
Bernad-Mechó, Edgar; Valeiras-Jurado, Julia University of Belgrade (2023)This study deals with YouTube science dissemination videos as a pedagogical tool for ESP and EMI courses. These videos maximize the reach of scientific content bringing it closer to the general public. However, in this ... -
Interaction, asymmetries of knowledge and experience and the impact of theory on the in situ practice of coaching
clifton, jonathan; Jacobs, Geert; Vandendaele, Astrid; Valeiras-Jurado, Julia Equinox Publishing (2023-11-17)Coaching is often presented as an equitable working alliance between a coach who has theory-driven expert knowledge and a coachee who has knowledge of himself/herself. However, whilst this assumption is widely promoted in ... -
Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos
Valeiras-Jurado, Julia; Bernad-Mechó, Edgar Elsevier (2022-05-13)As science communication goes beyond the traditional borders of academia, new science dissemination genres emerge. This paper presents a multimodal analysis of two online science videos uploaded to YouTube: a recorded TEDx ... -
Multimodal enactment of characters in conference presentations
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia SAGE (2019-05-13)In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference ... -
Multimodal engagement strategies in science dissemination: A case study of TED talks and YouTube science videos
Bernad-Mechó, Edgar; Valeiras-Jurado, Julia Sage (2023-03-18)The growing interest on science dissemination offers new opportunities to communicate science openly to various audiences, but also brings on the challenge of adapting to an audience that does not share the same academic ... -
Revisiting persuasion in oral academic and professional genres: Towards a methodological framework for Multimodal Discourse Analysis of research dissemination talks
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia; Jacobs, Geert Asociación Europea de Lenguas para Fines Específicos (AELFE) (2018)Previous work on oral genres (Kress & Van Leeuwen, 2001; Kress, 2010; Bateman, 2011) as well as on persuasion (O’Keefe, 2002; Perloff, 2003; Poggi & Pelachaud, 2008) has indicated that effective ... -
The influence of discipline, medium and target audience in multimodal recontextualization practices: The case of popular science online videos
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia Asociación Europea de Lenguas para Fines Específicos (AELFE) (2023-12-15)This study contributes to our knowledge about the rapidly evolving repertoire of genres that support Open Science communication practices online. The focus lies on popular science online videos (i.e., 10-minute videos that ... -
When pointing becomes more than pointing: Multimodalevaluation in product pitches
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia Elsevier (2020)The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...