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Nuevos perfiles profesionales y rutinas de trabajo de los gabinetes de comunicación. Estudio de caso del Ayuntamiento de València
(Universitat Jaume I, 2020-07-15)
ThisMaster's dissertationfocuses on researching the new professional profiles that have emerged in the communication cabinets, starting with the introduction of social networks and new technologies. In addition, ...
Diseño de un videojuego como parte de una producción transmedia
(Universitat Jaume I, 2020-07-15)
The trend of independent video game development is growing thanks to initiatives like PlayStation Talents, which supports small developer studios in order to take a concept and transform it into a competent, attractive and ...
La transformación del director de comunicación política en la era digital: el caso de la gestión informativa de la crisis del COVID19 por parte del Gobierno español
(Universitat Jaume I, 2020-07-15)
The figure of headof political communication has undergone a profound transformation in the last decade, fundamentally due to the irruption of new technologies in the political sphere. The scenario created ...
Tratamiento mediático de Vox durante la campaña del 2D en Andalucía: tipos de encuadre y gestión de las fuentes
(Universitat Jaume I, 2020-07-15)
This research aims to analyze in depth the media treatment that different mediaoutletsmade about an emerging party such as Vox in elections that were decisive for the formation headed by Santiago Abascal: the Andalusian ...
Trabajo final de Máster. Plan de comunicación: tu negocio más visible (TNMV)
(Universitat Jaume I, 2020-07-13)
The communication management is as important for small businesses as it is for large multinationals.Communication management studies, analyzes and works the messages aimed at the target. So, people and technical materials ...
Estereotipos masculinos presentes en marcas de limpieza del hogar en la actualidad
(Universitat Jaume I, 2020-07-13)
One of the elements that advertising communication uses the most are stereotypes, both male and female. In this case, male stereotypes are used in two main ways, one of them is as an expert in the field ...
Plan de comunicación EuroFUE-UJI: estrategia para la comunicación digital
(Universitat Jaume I, 2020-07-13)
The main objectives of the European and International Projects Office of the Fundación
Universitat Jaume I-Empresa (EuroFUE.UJI) are the University Jaume I of Castelló approach to
Europe in order to develop international ...
La evolución del Copywiter en la pequeña y mediana agencia de la Comunidad Valenciana.
(Universitat Jaume I, 2020-07-14)
The purpose of the Master's Thesis is to investigate the evolution of the copywriter'sprofile in small and medium-sized agencies in the Valencian Community. To do this,the professional skills of the advertising copywriter ...
La representación femenina en Doctor Who: cuando el protagonista se regeneró en mujer
(Universitat Jaume I, 2020-09-14)
The longest-running science fiction television series, Doctor Who, accompanies the protagonist in his space-time travels. The Doctor, of the Time Lords race, is accompanied mainly by young women who help ...
El fenómeno migratorio y la Comunidad Valenciana. Imagen del territorio percibida desde las propias familias migrantes
(Universitat Jaume I, 2016-11-10)
Es un hecho que el fenómeno migratorio es el gran protagonista de
nuestros tiempos. Los motivos por los cuales se genera son diversos y
dependen tanto de la realidad de cada futuro migrante, como del contexto
en el que ...