ListarDepartament: Estudis Anglesos por tema "Persuasion"

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    • closedAccess   Multimodal enactment of characters in conference presentations 

      Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia SAGE (2019-05-13)
      In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference ...

    • closedAccess   When pointing becomes more than pointing: Multimodalevaluation in product pitches 

      Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia Elsevier (2020)
      The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...