Listar Departament: Estudis Anglesos por fuente "Language & Communication, Volume 74, September 2020."
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When pointing becomes more than pointing: Multimodalevaluation in product pitches
Elsevier (2020)The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...