Browsing COM_Articles by Language "eng"
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Advertising communication and spirituality: a critical approach of academics and professionals
Universidad de Navarra (2019)This article explores advertising as a space where spiritual discourses are reproduced from the critical approach of academics in communication and sociology, along with professionals in the advertising sector. Therefore, ... -
An overview of audiovisual translation: Four methodological turns in a mature discipline
European Association for Studies in Screen Translation (ESIST) (2018-11)Digital technology has played a crucial role not only in the process of production and distribution of audiovisual content, but also in the process of localization and consumption of audiovisual products. This has had ... -
Analysis of professional perceptions relating to the effectiveness of codes of ethics for journalists in Spain
Emerald (2020-05-04)Codes of ethics are important instruments in journalism, as they promote transparency and selfregulation of media, in addition to monitoring the quality of information. The purpose of this paper is to analyse the perceptions ... -
Application of innovative teaching-learning methodologies in the classroom. Coaching, flippedclassroom and gamification. A case study of success
Universidad Politécnica de Valencia (2019)The new teaching techniques based on avant-garde methodologies aimed at enhancing student learning are being promoted at all levels of education for a few decades, integrating the significant advances that are taking ... -
Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model
MDPI (2022)(1) Background: the present research addresses sensory marketing to check its possible potential in making the consumer shopping experience in physical points of sale more sustainable and efficient, both for potential ... -
Aprendizajes sobre el riesgo reputacional en época de Covid-19: la desinformación como riesgo corporativo
Universidad CEU San Pablo (2020-12-11)Cuando los profesionales de la comunicación aún se preguntaban cómo deben las empresas sobrevivir y prosperar en la era de la hipertransparencia, teniendo controlados todos los riesgos reputaciones, ahora sobreviene una ... -
Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
Multidisciplinary Digital Publishing Institute (2021-09-24)Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication ... -
Assessing the “virality” of a road safety communication campaign intended to change behavior: a case study in Spain
Frontiers Media (2024)Introduction: The relationships between above-the-line (ATL) and below-the-line (BTL) communication and advertising strategies have been studied in many fields and procedures. Likewise, the interrelationships between ... -
Audiovisual Production by the Contemporary European Extreme Right: Filmic Inheritances and Intertexts to Spread the Hate
Universidad de Navarra (2021-04-13)This article analyses the narrative techniques of major far-right political parties in contemporary Europe, based on their promotional videos on YouTube. It argues that the construction of their discourse is based mainly ... -
Between decline and a new online business model: The case of the Spanish newspaper Industry
Joenkoeping International Business School (2013)Journalism is immersed in a context of significant changes. Technological innovations, the Internet and digitisation combined with a double-industry structure and a contextual crisis are the basis of this complex situation ... -
Beyond the Screen, Beyond the Story: The Rhetorical Battery of Post-Classical films
Taylor & Francis (Routledge) (2018)This paper attempts to make a classification of some of the narrative and stylistic resources of the post-classical cinema in the age of the global screen through a minimal description of a battery of rhetorical ... -
Brands as New Forms of Religiosity: the Case of the World of Red Bull
Universitat Ramon Llull (2014)Institutional religion’s loss of influence runs parallel to the emergence of the sacred in the secular. The transformation of the religious and the re-enchantment of the profane are also present in consumption, which is ... -
Breaking the logic of neoliberal victimhood: Vulnerability, interdependence and memory in Captain Marvel (Anna Boden and Ryan Fleck, 2019)
SAGE Publications (2021-01-11)The contemporary visibility of women’s accomplishments and popular outcry in the face of injustice and/or violence might suggest that women have achieved their aim of putting long-fought feminist principles in the spotlight ... -
Bursting the filter bubble: the mediating effect of discussion frequency on network heterogeneity
Emerald Publishing Limited (2020)Purpose The purpose of this study is to identify the structural processes that lead citizens to escape their common social circles when talking about politics and public affairs (e.g. “filter bubbles”). To do so, this ... -
Campañas institucionales para la prevención del suicidio en España. Análisis del cambio estratégico en su comunicación social: caso Comunidad Valenciana
Universitat d´Alacant / Universidad de Alicante: Departamento de Comunicación y Psicología Social (2020)La presente investigación trata de dar respuesta a las dudas que genera hablar del suicidio en los medios de comunicación, especialmente ante la escasez de campañas sociales de prevención en el panorama actual. ... -
Challenges and Opportunities for Regional Public Service Media: A Singular Case Study in Europe
Annenberg School for Communication & Journalism (2021)Technological convergence has forced television networks to reinvent themselves as multiplatform online distribution media, which may lead such networks to question the utility of the public media system and its financing ... -
Citizen activism and political developments in the transformation of the digital public sphere in Spain: From the "Pass it on!" SMS to Podemos
Universidad de Sevilla (2019)This paper discusses digital communication, activism and political system in Spain from a critical-historical perspective. The results of combined empirical and analytical research indicate that a critical digital public ... -
Communication and Engagement for Social Justice
Taylor & Francis (2013)From mass to interpersonal media, from citizen to governmental or corporate interactions, a communication for peaceful social change involves different screens, spaces, creative resources, means of expression and actors. ...