Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
Impacto
![Google Scholar](/xmlui/themes/Mirage2/images/uji/logo_google.png)
![Microsoft Academico](/xmlui/themes/Mirage2/images/uji/logo_microsoft.png)
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8013
comunitat-uji-handle3:10234/8014
comunitat-uji-handle4:
INVESTIGACIONMetadatos
Título
Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication CampaignsFecha de publicación
2021-09-24Editor
Multidisciplinary Digital Publishing InstituteISSN
2313-576XCita bibliográfica
Faus, M.; Alonso, F.; Fernández, C.; Useche, S.A. Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns. Safety 2021, 7, 66. https://doi.org/10.3390/ safety7040066Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
https://www.mdpi.com/2313-576X/7/4/66Versión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Communication campaigns are commonly used in the traffic and road safety sector to raise
public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly
few of these communication ... [+]
Communication campaigns are commonly used in the traffic and road safety sector to raise
public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly
few of these communication campaigns evaluate their effectiveness in a formal and comprehensive
manner. The core aim of the present systematic review is to identify the type of studies that evaluate
the effectiveness of campaigns in this sector, in order to identify and contrast their main findings.
This systematic review followed the PRISMA methodology, by means of which the relevant articles
based on the search term were identified. A total of 613 indexed articles were filtered, and a final
set of 27 articles directly addressing the issue was analyzed. Search strategies were developed and
conducted in WOS, Scopus, NCBI, Google Scholar and APA databases. The selected articles point out
that, although advertisements alone have a certain positive effect, their effectiveness is substantially
increased if they are accompanied by other preventive measures such as legislation or road safety
education. In any case, more evaluations of traffic campaigns are needed to identify which techniques
are effective and which are not, and which should therefore be replaced by new methods of behavior
modification in future communication campaigns. [-]
Publicado en
Safety, 2021, 7, 66.Derechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- COM_Articles [813]