Listar Departament: Ciències de la Comunicació por idioma "eng"
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Activism, transmedia storytelling and empowerment
Cambridge Scholars Publishing (2015)This work explores activism through new media by applying narrative power analysis and story-based strategies for social change. From an interdisciplinary and internationally discussed theoretical and methodological framework ... -
Advertising communication and spirituality: a critical approach of academics and professionals
Universidad de Navarra (2019)This article explores advertising as a space where spiritual discourses are reproduced from the critical approach of academics in communication and sociology, along with professionals in the advertising sector. Therefore, ... -
An overview of audiovisual translation: Four methodological turns in a mature discipline
European Association for Studies in Screen Translation (ESIST) (2018-11)Digital technology has played a crucial role not only in the process of production and distribution of audiovisual content, but also in the process of localization and consumption of audiovisual products. This has had ... -
Analysis of professional perceptions relating to the effectiveness of codes of ethics for journalists in Spain
Emerald (2020-05-04)Codes of ethics are important instruments in journalism, as they promote transparency and selfregulation of media, in addition to monitoring the quality of information. The purpose of this paper is to analyse the perceptions ... -
Analysis of the dominant mode of thinking of university students in different fields of studies using the four brain model of Hermann
International Academy of Technology, Education and Development (IATED) (2014)In the university context teachers usually design different learning activities which may result in unequal results. Among many others, one of the factors that should be considered is personal thinking mode, which is ... -
Application of innovative teaching-learning methodologies in the classroom. Coaching, flippedclassroom and gamification. A case study of success
Universidad Politécnica de Valencia (2019)The new teaching techniques based on avant-garde methodologies aimed at enhancing student learning are being promoted at all levels of education for a few decades, integrating the significant advances that are taking ... -
Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model
MDPI (2022)(1) Background: the present research addresses sensory marketing to check its possible potential in making the consumer shopping experience in physical points of sale more sustainable and efficient, both for potential ... -
Aprendizajes sobre el riesgo reputacional en época de Covid-19: la desinformación como riesgo corporativo
Universidad CEU San Pablo (2020-12-11)Cuando los profesionales de la comunicación aún se preguntaban cómo deben las empresas sobrevivir y prosperar en la era de la hipertransparencia, teniendo controlados todos los riesgos reputaciones, ahora sobreviene una ... -
Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
Multidisciplinary Digital Publishing Institute (2021-09-24)Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication ... -
Assessing the “virality” of a road safety communication campaign intended to change behavior: a case study in Spain
Frontiers Media (2024)Introduction: The relationships between above-the-line (ATL) and below-the-line (BTL) communication and advertising strategies have been studied in many fields and procedures. Likewise, the interrelationships between ... -
Audiovisual Production by the Contemporary European Extreme Right: Filmic Inheritances and Intertexts to Spread the Hate
Universidad de Navarra (2021-04-13)This article analyses the narrative techniques of major far-right political parties in contemporary Europe, based on their promotional videos on YouTube. It argues that the construction of their discourse is based mainly ... -
Audiovisual Technology. Broadcasting and Digital Media
Publicacions de la Universitat Jaume I (2018)In the first section of this textbook, we will make a historical tour of the different technologies that have been used for the capture of moving images since the beginning of cinematography, as well as the systems of ... -
Between decline and a new online business model: The case of the Spanish newspaper Industry
Joenkoeping International Business School (2013)Journalism is immersed in a context of significant changes. Technological innovations, the Internet and digitisation combined with a double-industry structure and a contextual crisis are the basis of this complex situation ... -
Beyond the Screen, Beyond the Story: The Rhetorical Battery of Post-Classical films
Taylor & Francis (Routledge) (2018)This paper attempts to make a classification of some of the narrative and stylistic resources of the post-classical cinema in the age of the global screen through a minimal description of a battery of rhetorical ... -
Blurring Boundaries in Political Journalism? The Digital Authority of Citizens in the Public Debate on Twitter
Springer (2023-12-07)In the era of mass communication, citizens had a marginal role in terms of their influence in conditioning public debate. The consolidation of social media has introduced new parameters to redefine their influence in ... -
Brands as New Forms of Religiosity: the Case of the World of Red Bull
Universitat Ramon Llull (2014)Institutional religion’s loss of influence runs parallel to the emergence of the sacred in the secular. The transformation of the religious and the re-enchantment of the profane are also present in consumption, which is ... -
Breaking the logic of neoliberal victimhood: Vulnerability, interdependence and memory in Captain Marvel (Anna Boden and Ryan Fleck, 2019)
SAGE Publications (2021-01-11)The contemporary visibility of women’s accomplishments and popular outcry in the face of injustice and/or violence might suggest that women have achieved their aim of putting long-fought feminist principles in the spotlight ... -
Bursting the filter bubble: the mediating effect of discussion frequency on network heterogeneity
Emerald Publishing Limited (2020)Purpose The purpose of this study is to identify the structural processes that lead citizens to escape their common social circles when talking about politics and public affairs (e.g. “filter bubbles”). To do so, this ...