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The role of protest scenario in the neural response to the supportive communication
dc.contributor.author | Pinazo, Daniel | |
dc.contributor.author | Barrós-Loscertales, Alfonso | |
dc.contributor.author | Peris Pichastor, Rosana | |
dc.contributor.author | Ventura Campos, Mercedes | |
dc.contributor.author | Avila, Cesar | |
dc.date.accessioned | 2013-05-03T13:20:58Z | |
dc.date.available | 2013-05-03T13:20:58Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | International Journal of Nonprofit and Voluntary Sector Marketing Volume 17, Issue 3, pages 263–274, August 2012 | ca_CA |
dc.identifier.issn | 1465-4520 | |
dc.identifier.issn | 1479-103X | |
dc.identifier.uri | http://hdl.handle.net/10234/62551 | |
dc.description.abstract | People are capable of understanding the suffering of distant others and of their personal responsibility in this suffering. The communication of harm and self-responsibility in the suffering of others leads to greater moral sensitivity. Two studies were carried out to test our hypotheses. In Study 1 we analyse the emotional response to the scripts using a correlational study. In Study 2 we use functional MRI to investigate brain activation associated with the communication of harm and self-responsibility in a moral scenario on supportive communication. Direct comparison between donor and protest scenarios yielded a significant activation in the left amygdala usually associated with moral emotions. Responses in supportive communication scenarios show that donors can feel personally involved in a moral issue if they perceive the harm and their selfresponsibility. Our results suggest that the creation of a communications structure based on social condemnation increases moral sensitivity to poverty. | ca_CA |
dc.format.extent | 34 p. | ca_CA |
dc.format.mimetype | application/pdf | ca_CA |
dc.language.iso | eng | ca_CA |
dc.publisher | John Wiley & Sons | ca_CA |
dc.relation.isPartOf | International Journal of Nonprofit and Voluntary Sector Marketing, 2012, vol. 17, núm. 3 | ca_CA |
dc.rights | [The definitive version is available at www3.interscience.wiley.com] Copyright © 1999–2013 John Wiley & Sons, Inc. All Rights Reserved. | ca_CA |
dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | * |
dc.subject | Protest scenario | ca_CA |
dc.subject | Moral Sensitivity | ca_CA |
dc.subject | Helping Groups | ca_CA |
dc.subject | Supportive Communication | ca_CA |
dc.subject | Neural Responses | ca_CA |
dc.title | The role of protest scenario in the neural response to the supportive communication | ca_CA |
dc.type | info:eu-repo/semantics/article | ca_CA |
dc.identifier.doi | http://dx.doi.org/10.1002/nvsm.1428 | |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca_CA |
dc.relation.publisherVersion | http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1428/full | ca_CA |
dc.type.version | info:eu-repo/semantics/submittedVersion | ca_CA |
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