Prensa en internet: nuevos modelos de negocio en el escenario de la convergencia
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INVESTIGACIONMetadades
Títol
Prensa en internet: nuevos modelos de negocio en el escenario de la convergenciaAutoria
Data de publicació
2010Editor
EPIISSN
1386-6710Cita bibliogràfica
CASERO-RIPOLLÉS, Andreu. Prensa en internet: nuevos modelos de negocio en el escenario de la convergencia. El Profesional de la Información, 2010, vol.19, n.6, p. 595-601Tipus de document
info:eu-repo/semantics/articleParaules clau / Matèries
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Resum
The internet is transforming the business model of the press. Free access to online news, increased competition
and the crisis of the media sector has reopened the debate on the future of newspapers in the convergence ... [+]
The internet is transforming the business model of the press. Free access to online news, increased competition
and the crisis of the media sector has reopened the debate on the future of newspapers in the convergence era. The object of
this paper it is to examine the basis of the new business models of the press on the Net. The analysis addresses the revenue
sources for online information: advertising and sale of the product. The methodology is the case study, applied to the business
strategies of four Spanish digital newspapers: the online versions of two main newspapers (Elpaís.com and Elmundo.
es) and two pure digital players (Soitu and Factual). [-]
Publicat a
El Profesional de la Información, 2010, vol.19, n.6Títol del projecte o subvenció
http://www.elprofesionaldelainformacion.com
Drets d'accés
© El Profesional de la Información
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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