Prensa en internet: nuevos modelos de negocio en el escenario de la convergencia
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comunitat-uji-handle2:10234/8013
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INVESTIGACIONMetadata
Title
Prensa en internet: nuevos modelos de negocio en el escenario de la convergenciaAuthor (s)
Date
2010Publisher
EPIISSN
1386-6710Bibliographic citation
CASERO-RIPOLLÉS, Andreu. Prensa en internet: nuevos modelos de negocio en el escenario de la convergencia. El Profesional de la Información, 2010, vol.19, n.6, p. 595-601Type
info:eu-repo/semantics/articleSubject
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Abstract
The internet is transforming the business model of the press. Free access to online news, increased competition
and the crisis of the media sector has reopened the debate on the future of newspapers in the convergence ... [+]
The internet is transforming the business model of the press. Free access to online news, increased competition
and the crisis of the media sector has reopened the debate on the future of newspapers in the convergence era. The object of
this paper it is to examine the basis of the new business models of the press on the Net. The analysis addresses the revenue
sources for online information: advertising and sale of the product. The methodology is the case study, applied to the business
strategies of four Spanish digital newspapers: the online versions of two main newspapers (Elpaís.com and Elmundo.
es) and two pure digital players (Soitu and Factual). [-]
Is part of
El Profesional de la Información, 2010, vol.19, n.6Project title or grant
http://www.elprofesionaldelainformacion.com
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© El Profesional de la Información
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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