ListarCLR_2023_núm.31 por tema "creativity"

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    • openAccess   Relevance and creativity and the translation of multimedia tourist material 

      Valdés, Cristina Universitat Jaume I amb el suport del Servei de Comunicació i Publicacions (2023)
      Relevance and creativity are two key textual aspects to consider when promotional material is translated and particularly in the context of tourism. In the first case, relevance as a pragmatic principle helps ensure texts ...