Insca's innovation and internationalization strategy

Abstract

Throughout the present work, an investigation will be carried out on the company INSCA, in which the history of the company will be analyzed and an organization chart will be presented, detailing the managers of each department, as well as the possibility of the appearance of new departments, since it is growing. Once this has been explained, a large part of the work will be devoted to the development of the company's competition, in which the most powerful competitors, both nationally and internationally, will be named. In addition, the positioning of the company in Spain, France and the UK will be discussed by means of positioning graphs. Finally, an analysis of the industry in which the company is located will be carried out, as well as some of the factors that affect wood prices, which have an impact on the price of the final product. So, once the company is known, the two most important sections of the work will be addressed, these being the company's innovation and how the company has managed to immerse itself in international markets. With reference to innovation, the types of innovation applied by the company will be detailed by means of examples and images. Regarding internationalization, the requirements that must be met in order to carry out internationalization will be presented, as well as the advantages and disadvantages that exist when deciding to internationalize the company, and finally, the tasks that must be carried out to achieve it. Finally, a SWOT analysis will be developed in which, firstly, the Weaknesses will be named, by means of a review for their possible correction. In second place, the Threats, in which it will be exposed how to face them. While, in the Strengths, it will be commented how the company can maintain them. And, finally, in the Opportunities, it will be explained how the company can exploit them.