Insca's innovation and internationalization strategy
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comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Insca's innovation and internationalization strategyAutoria
Tutor/Supervisor; Universitat.Departament
Molina Morales, Francesc Xavier; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2023Editor
Universitat Jaume IResum
Throughout the present work, an investigation will be carried out on the company INSCA,
in which the history of the company will be analyzed and an organization chart will be
presented, detailing the managers of ... [+]
Throughout the present work, an investigation will be carried out on the company INSCA,
in which the history of the company will be analyzed and an organization chart will be
presented, detailing the managers of each department, as well as the possibility of the
appearance of new departments, since it is growing. Once this has been explained, a
large part of the work will be devoted to the development of the company's competition,
in which the most powerful competitors, both nationally and internationally, will be
named. In addition, the positioning of the company in Spain, France and the UK will be
discussed by means of positioning graphs. Finally, an analysis of the industry in which
the company is located will be carried out, as well as some of the factors that affect wood
prices, which have an impact on the price of the final product. So, once the company is
known, the two most important sections of the work will be addressed, these being the
company's innovation and how the company has managed to immerse itself in
international markets. With reference to innovation, the types of innovation applied by
the company will be detailed by means of examples and images. Regarding
internationalization, the requirements that must be met in order to carry out
internationalization will be presented, as well as the advantages and disadvantages that
exist when deciding to internationalize the company, and finally, the tasks that must be
carried out to achieve it. Finally, a SWOT analysis will be developed in which, firstly, the
Weaknesses will be named, by means of a review for their possible correction. In second
place, the Threats, in which it will be exposed how to face them. While, in the Strengths,
it will be commented how the company can maintain them. And, finally, in the
Opportunities, it will be explained how the company can exploit them. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2022/2023
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess