• openAccess   Populismo empresarial: la nueva frontera del discurso gerencial 

      ALONSO BENITO, LUIS ENRIQUE; Fernández Rodríguez, Carlos Jesús Universitat Jaume I amb el suport del Servei de Comunicació i Publicacions (2022)
      In recent years, the term populismhas become indeed popular. Among its variants, a very particular one stands out. It is the so-called managerial populism, in which prominent businessmen have entered ...