Improving festivals through the Customer Journey Map

Abstract

When I was faced with the choice of topic for this project, it was clear to me that I wanted to work on something that I liked and that aroused my interest, and this is where the idea of working with music festivals came up. When I realised the economic importance of this sector in our country, and specifically in our autonomous community, I found it even more relevant to work with it. The economic impact generated by music festivals is one of the data that we will see in the following work and will help to clarify why it has been the chosen sector. Another thing I knew for sure was that with this job I wanted to learn more about marketing than I had seen during my undergraduate years. Therefore, I decided to work with the Customer Journey Map and learn exactly what this tool consists of. It helps to know the customer's point of view during a shopping experience. Seen my love for music festivals and marketing I decided to combine these two things, to evaluate from my point of view, that of the client, how festivals work and help them to improve those aspects in which the client is not completely satisfied.