Improving festivals through the Customer Journey Map
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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TFG-TFMMetadata
Title
Improving festivals through the Customer Journey MapAuthor (s)
Tutor/Supervisor; University.Department
Broto Ruiz, Olga MercedesDate
2022-06Publisher
Universitat Jaume IAbstract
When I was faced with the choice of topic for this project, it was clear to me that I
wanted to work on something that I liked and that aroused my interest, and this is
where the idea of working with music festivals ... [+]
When I was faced with the choice of topic for this project, it was clear to me that I
wanted to work on something that I liked and that aroused my interest, and this is
where the idea of working with music festivals came up. When I realised the economic
importance of this sector in our country, and specifically in our autonomous community,
I found it even more relevant to work with it. The economic impact generated by music
festivals is one of the data that we will see in the following work and will help to clarify
why it has been the chosen sector.
Another thing I knew for sure was that with this job I wanted to learn more about
marketing than I had seen during my undergraduate years. Therefore, I decided to
work with the Customer Journey Map and learn exactly what this tool consists of. It
helps to know the customer's point of view during a shopping experience.
Seen my love for music festivals and marketing I decided to combine these two things,
to evaluate from my point of view, that of the client, how festivals work and help them to
improve those aspects in which the client is not completely satisfied. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess