Marketing plan- Sensa
Metadatos
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Título
Marketing plan- SensaAutoría
Tutor/Supervisor; Universidad.Departamento
Monferrer Tirado, DiegoFecha de publicación
2022-06Editor
Universitat Jaume IResumen
Sensa is a Company in charge of the distribution of electric materials that has
managed to grow and increase its prestige and position in the market due to
managing being the avant-garde at all times. Sensa’s prestige ... [+]
Sensa is a Company in charge of the distribution of electric materials that has
managed to grow and increase its prestige and position in the market due to
managing being the avant-garde at all times. Sensa’s prestige is by virtue of the
assistance given to its personnel and to the rapidity of response regarding
offering solutions to its customers, however, above all thanks to the quality of its
products.
In the following analysis, the internal environment, as well as the exterior
environments, were analysed. Firstly, in the internal environment, the values,
mission and vision of Sensa were examined. Moreover, the resources the
company holds and its distinctive capacities were investigated, and this will
determine the weaknesses and strengths of the organization.
Secondly, when evaluating the external environment, the factors which affect the
company were divided into two aspects: on the one hand, the macro-environment
where the elements do not interact directly with the company, and, on the other
hand, the micro-environment where the factors are closer and interact directly
with Sensa.
Taking into account the information previously mentioned, 9 objectives were
suggested to apply in a time frame of 1 year.
Moreover, along with the objectives, 12 actions were proposed in order to achieve
said objectives which are followed by an established timeline and an associated
budget, in addition to a control plan in order to verify if these are correctly fulfilled,
and if not, to be able to adopt the necessary corrective measures. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess