Marketing plan- Sensa

Abstract

Sensa is a Company in charge of the distribution of electric materials that has managed to grow and increase its prestige and position in the market due to managing being the avant-garde at all times. Sensa’s prestige is by virtue of the assistance given to its personnel and to the rapidity of response regarding offering solutions to its customers, however, above all thanks to the quality of its products. In the following analysis, the internal environment, as well as the exterior environments, were analysed. Firstly, in the internal environment, the values, mission and vision of Sensa were examined. Moreover, the resources the company holds and its distinctive capacities were investigated, and this will determine the weaknesses and strengths of the organization. Secondly, when evaluating the external environment, the factors which affect the company were divided into two aspects: on the one hand, the macro-environment where the elements do not interact directly with the company, and, on the other hand, the micro-environment where the factors are closer and interact directly with Sensa. Taking into account the information previously mentioned, 9 objectives were suggested to apply in a time frame of 1 year. Moreover, along with the objectives, 12 actions were proposed in order to achieve said objectives which are followed by an established timeline and an associated budget, in addition to a control plan in order to verify if these are correctly fulfilled, and if not, to be able to adopt the necessary corrective measures.