Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
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Other documents of the author: Faus , Mireia; Alonso, Francisco; Fernández Fernández, Cesáreo; Useche, Sergio
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Title
Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication CampaignsDate
2021-09-24Publisher
Multidisciplinary Digital Publishing InstituteISSN
2313-576XBibliographic citation
Faus, M.; Alonso, F.; Fernández, C.; Useche, S.A. Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns. Safety 2021, 7, 66. https://doi.org/10.3390/ safety7040066Type
info:eu-repo/semantics/articlePublisher version
https://www.mdpi.com/2313-576X/7/4/66Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
Communication campaigns are commonly used in the traffic and road safety sector to raise
public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly
few of these communication ... [+]
Communication campaigns are commonly used in the traffic and road safety sector to raise
public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly
few of these communication campaigns evaluate their effectiveness in a formal and comprehensive
manner. The core aim of the present systematic review is to identify the type of studies that evaluate
the effectiveness of campaigns in this sector, in order to identify and contrast their main findings.
This systematic review followed the PRISMA methodology, by means of which the relevant articles
based on the search term were identified. A total of 613 indexed articles were filtered, and a final
set of 27 articles directly addressing the issue was analyzed. Search strategies were developed and
conducted in WOS, Scopus, NCBI, Google Scholar and APA databases. The selected articles point out
that, although advertisements alone have a certain positive effect, their effectiveness is substantially
increased if they are accompanied by other preventive measures such as legislation or road safety
education. In any case, more evaluations of traffic campaigns are needed to identify which techniques
are effective and which are not, and which should therefore be replaced by new methods of behavior
modification in future communication campaigns. [-]
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