La vida en una décima

Abstract

This project is the Final Degree Project in Journalism. The chosen line was C, which is about creating a digital medium. Its name is La vida en una décima and it’s about the competition of electric sports in Spain, specifically motorcycling and motorsport, and electric mobility. The world of competition has been affected by the transition of traditional motor to electric format, which has led to the emergence of sustainable championships. The secondary aspect of La vida en una décima is electric mobility, an alternative to fight against climate change and to protect the environment. In addition, it has a big relation to competition because it's a great showcase to present the viability of electric cars. The main objective of La vida en una décima is to keep Spanish fans of electric competition informed about the last news. This category has a lower level of 16 popularity than the traditional, due to the fact that citizens have less knowledge about it, that’s the reason because it is important to give it the courage it deserves. Furthermore, electric championship accomplishes with respect to the environment and drives reforms in electric mobility and environmentalism. There is not a digital medium like La vida en una décima because there are webs that give information only about electric mobility. In the sports section of the newspaper, it’s easy to find information about the most important championships, like MotoE or Formula E, but not about the other ones. La vida en una décima binds both concepts together. The corporate image of La vida en una décima is based in three main colours: white, black and green. That is because when somebody thinks about electric mobility and sustainability, the colour that appears in mind is the green one. The app used for every design is Canva that allows you to design every type of publication in all the social media where La vida en una décima has an account. The logotype is a green lighting with the name of the digital medium. The letter É is also green because it stands out, making a person think of words like “electricity” or energy”.