La vida en una décima
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La vida en una décimaAutoria
Tutor/Supervisor; Universitat.Departament
Sanahuja Sanahuja, Rosana; Universitat Jaume I. Departament de Ciències de la ComunicacióData de publicació
2021-06-10Editor
Universitat Jaume IResum
This project is the Final Degree Project in Journalism. The chosen line was C,
which is about creating a digital medium. Its name is La vida en una décima and
it’s about the competition of electric sports in Spain, ... [+]
This project is the Final Degree Project in Journalism. The chosen line was C,
which is about creating a digital medium. Its name is La vida en una décima and
it’s about the competition of electric sports in Spain, specifically motorcycling and
motorsport, and electric mobility.
The world of competition has been affected by the transition of traditional motor
to electric format, which has led to the emergence of sustainable championships.
The secondary aspect of La vida en una décima is electric mobility, an alternative
to fight against climate change and to protect the environment. In addition, it has
a big relation to competition because it's a great showcase to present the viability
of electric cars.
The main objective of La vida en una décima is to keep Spanish fans of electric
competition informed about the last news. This category has a lower level of
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popularity than the traditional, due to the fact that citizens have less knowledge
about it, that’s the reason because it is important to give it the courage it deserves.
Furthermore, electric championship accomplishes with respect to the
environment and drives reforms in electric mobility and environmentalism.
There is not a digital medium like La vida en una décima because there are webs
that give information only about electric mobility. In the sports section of the
newspaper, it’s easy to find information about the most important championships,
like MotoE or Formula E, but not about the other ones. La vida en una décima
binds both concepts together.
The corporate image of La vida en una décima is based in three main colours:
white, black and green. That is because when somebody thinks about electric
mobility and sustainability, the colour that appears in mind is the green one. The
app used for every design is Canva that allows you to design every type of
publication in all the social media where La vida en una décima has an account.
The logotype is a green lighting with the name of the digital medium. The letter É
is also green because it stands out, making a person think of words like
“electricity” or energy”. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
Apareix a les col.leccions
- Grau en Periodisme [581]