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dc.contributor.authorBogonam, Hicham
dc.contributor.otherVicent Ballester, María del Carmen
dc.contributor.otherUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.date.accessioned2021-07-28T07:13:59Z
dc.date.available2021-07-28T07:13:59Z
dc.date.issued2021-06-16
dc.identifier.urihttp://hdl.handle.net/10234/194343
dc.descriptionTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021ca_CA
dc.description.abstractThe automotive industry is one of the most important sectors of the Spanish economy, and one of the sectors that exports the most. In this case, one of the main objectives of this project is to study the evolution of the sector since the beginning of the pandemic, as well as the behavior of exports during the same period. Due to the health crisis, there have been numerous events that have affected its usual evolution, COVID 19 has been a real shock (black swan) that has accelerated numerous changes within the industry, as well as changes in the behavior of society as a whole. Finally, to show the great dynamism of the sector and its capacity to adapt to complex circumstances, through a rapid recovery.ca_CA
dc.format.extent60 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/ca_CA
dc.subjectGrau en Administració d'Empresesca_CA
dc.subjectGrado en Administración de Empresasca_CA
dc.subjectBachelor's Degree in Business Administrationca_CA
dc.subjectMarketing planca_CA
dc.subjectautomotive sectorca_CA
dc.titleMarketing Plan: The automotive sector and its exports in times of Coronavirusca_CA
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA


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