Marketing plan of SEUR

Abstract

SEUR is a leading express transport company in Spain, operating in all types of companies and in all types of areas. With this marketing plan I intend to make the sector known to a worldwide audience and increase its notoriety as an express transport company. To do this, I have developed a marketing mix proposal that includes different actions to carry out a series of objectives that are raised to improve the operation of the company, based on its weaknesses and threats. The company's main strength is the notorious brand image, which generates very high expectations in the consumer's mental image of SEUR. With this, SEUR is gradually increasing its portfolio of services to get closer to each customer based on their needs. Throughout the Marketing Plan we will explain which strategies are used to continue being a reference in the service sector and, as a result of the objectives highlighted to improve the functionality of the company, we will set a series of actions related to the marketing mix: service, price, distribution and promotion. This will be carried out thanks to a control and budget of the objectives. In addition to offering a series of indications on how to carry out a previous follow-up of the recommended proposals.