Marketing plan of SEUR
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Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
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comunitat-uji-handle3:10234/97525
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TFG-TFMMetadatos
Título
Marketing plan of SEURAutoría
Tutor/Supervisor; Universidad.Departamento
Beser Hernández, José Maria; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2021-07-15Editor
Universitat Jaume IResumen
SEUR is a leading express transport company in Spain, operating in all types of
companies and in all types of areas. With this marketing plan I intend to make the sector
known to a worldwide audience and increase ... [+]
SEUR is a leading express transport company in Spain, operating in all types of
companies and in all types of areas. With this marketing plan I intend to make the sector
known to a worldwide audience and increase its notoriety as an express transport
company. To do this, I have developed a marketing mix proposal that includes different
actions to carry out a series of objectives that are raised to improve the operation of the
company, based on its weaknesses and threats.
The company's main strength is the notorious brand image, which generates very high
expectations in the consumer's mental image of SEUR. With this, SEUR is gradually
increasing its portfolio of services to get closer to each customer based on their needs.
Throughout the Marketing Plan we will explain which strategies are used to continue
being a reference in the service sector and, as a result of the objectives highlighted to
improve the functionality of the company, we will set a series of actions related to the
marketing mix: service, price, distribution and promotion. This will be carried out thanks
to a control and budget of the objectives. In addition to offering a series of indications on
how to carry out a previous follow-up of the recommended proposals. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess