Marketing plan of Azulev
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Título
Marketing plan of AzulevAutoría
Tutor/Supervisor; Universidad.Departamento
Sánchez García, Javier; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2020-06-09Editor
Universitat Jaume IResumen
Azulev is a prestigious factory of the tile sector. It is situated in province of Castellón. It has
been dedicated to this sector for 80 years.
Now, if we look in the economic environment, due to the Coronavirus ... [+]
Azulev is a prestigious factory of the tile sector. It is situated in province of Castellón. It has
been dedicated to this sector for 80 years.
Now, if we look in the economic environment, due to the Coronavirus pandemic (also called
COVID-19) and as consequence of this, the economic and social crisis, we can say
consumer behaviour is changing. Besides, the constant technological evolution and the
upgrade of big enterprises is provoking higher and saturated competition in the sector.
With this marketing plan, we will try to show a series of proposal and recommendations so
that the company can adapt in the best way possible to the changing environment, offering
products and services that satisfy the consumer expectations.
Lastly, the action plans have been quantified in the part of the budget and it has also been
done an estimate of the period these actions must be carried out. Finally, we have written
some indications to the proposed recommendations. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess