Marketing plan of Azulev

Abstract

Azulev is a prestigious factory of the tile sector. It is situated in province of Castellón. It has been dedicated to this sector for 80 years. Now, if we look in the economic environment, due to the Coronavirus pandemic (also called COVID-19) and as consequence of this, the economic and social crisis, we can say consumer behaviour is changing. Besides, the constant technological evolution and the upgrade of big enterprises is provoking higher and saturated competition in the sector. With this marketing plan, we will try to show a series of proposal and recommendations so that the company can adapt in the best way possible to the changing environment, offering products and services that satisfy the consumer expectations. Lastly, the action plans have been quantified in the part of the budget and it has also been done an estimate of the period these actions must be carried out. Finally, we have written some indications to the proposed recommendations.