Differences between women and men in purchasing decision making during a pandemic situation

Abstract

There is supporting evidence to affirm that women are more risk averse than men, and in this research we are trying to relate this aversion to the way in which people have being doing their weekly shopping during a unique situation as it is a global pandemic. The main goal is to investigate if massive purchases grow the greater the degree of aversion does. The results we expected to get were that in this uncertain situation, women would still be more risk averse than men and thus, they would have bought more products as a result of their fear, and figure out which products were the most demanded ones. Finally, our findings show that during this period, pastry products were the most bought ones among women, who turned to be the most risk averse gender.