Differences between women and men in purchasing decision making during a pandemic situation
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/111700
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TFG-TFMMetadata
Title
Differences between women and men in purchasing decision making during a pandemic situationAuthor (s)
Tutor/Supervisor; University.Department
Jaramillo Gutiérrez, Ainhoa; Universitat Jaume I. Departament d'EconomiaDate
2020-07-14Publisher
Universitat Jaume IAbstract
There is supporting evidence to affirm that women are more risk averse than men, and
in this research we are trying to relate this aversion to the way in which people have
being doing their weekly shopping during a ... [+]
There is supporting evidence to affirm that women are more risk averse than men, and
in this research we are trying to relate this aversion to the way in which people have
being doing their weekly shopping during a unique situation as it is a global pandemic.
The main goal is to investigate if massive purchases grow the greater the degree of
aversion does. The results we expected to get were that in this uncertain situation,
women would still be more risk averse than men and thus, they would have bought more
products as a result of their fear, and figure out which products were the most demanded
ones. Finally, our findings show that during this period, pastry products were the most
bought ones among women, who turned to be the most risk averse gender. [-]
Subject
Description
Treball Final de Grau en Economia. Codi: EC1049. Curs acadèmic: 2020/2021
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
This item appears in the folowing collection(s)
- Grau en Economia [292]