Health for Life Busisness Plan

Abstract

In this work we will be able to see the business plan for the opening of a healthy fast food restaurant in the city of Valencia. We will develop a common operating model within fast food restaurants but apply it to healthy food offerings. Firstly, the most basic aspect of the company will be developed, including the mission, vision and values, and a short description of aspects such as the service and products offered and how they are offered. We will then move on to the development of the business model, in which we will use the CANVAS model for its implementation, going through all the important aspects within this model. To continue with the analysis of the environment, which is of utmost importance for the knowledge of the components of our SWOT and PESTEL. We continue with the creation of a marketing plan in accordance with everything we have seen above and with the philosophy of our company. We will develop the marketing mix, to give us great notions of what, to how much, to whom and how we have to offer our products. We will develop all aspects related to our human resources plan, following HR policies by competences and values, which we believe are the best lines to take all the people involved in this project to their highest level. Finally, we will present a financial plan, which will be composed of 3-year forecasts and will include as realistic data as possible so that we can have a close idea of the viability of the project.