Health for Life Busisness Plan
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Health for Life Busisness PlanAutoría
Tutor/Supervisor; Universidad.Departamento
Zubiria Ferriols, Edurne; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2021-06-16Editor
Universitat Jaume IResumen
In this work we will be able to see the business plan for the opening of a healthy fast
food restaurant in the city of Valencia.
We will develop a common operating model within fast food restaurants but apply it ... [+]
In this work we will be able to see the business plan for the opening of a healthy fast
food restaurant in the city of Valencia.
We will develop a common operating model within fast food restaurants but apply it to
healthy food offerings.
Firstly, the most basic aspect of the company will be developed, including the mission,
vision and values, and a short description of aspects such as the service and products
offered and how they are offered.
We will then move on to the development of the business model, in which we will use
the CANVAS model for its implementation, going through all the important aspects
within this model.
To continue with the analysis of the environment, which is of utmost importance for the
knowledge of the components of our SWOT and PESTEL.
We continue with the creation of a marketing plan in accordance with everything we
have seen above and with the philosophy of our company. We will develop the
marketing mix, to give us great notions of what, to how much, to whom and how we
have to offer our products.
We will develop all aspects related to our human resources plan, following HR policies
by competences and values, which we believe are the best lines to take all the people
involved in this project to their highest level.
Finally, we will present a financial plan, which will be composed of 3-year forecasts and
will include as realistic data as possible so that we can have a close idea of the viability
of the project. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess