CSR Plan
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CSR PlanAutoria
Tutor/Supervisor; Universitat.Departament
Pitarch Barreda, Ester; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2021-06-16Editor
Universitat Jaume IResum
This Corporate Social Responsibility (CSR) Plan has been drawn up in order to
analyze the CSR that is currently being carried out in the company Azuliber SL to
subsequently carry out an improvement plan, through ... [+]
This Corporate Social Responsibility (CSR) Plan has been drawn up in order to
analyze the CSR that is currently being carried out in the company Azuliber SL to
subsequently carry out an improvement plan, through objectives and actions specific
issues related to the field of CSR.
Azuliber is a company dedicated to the production and commercialization of ceramic
products, although its activity also includes atomizing activity. This company is located
in the Castellón town of l'Alcora, although it operates both nationally and internationally.
In the external analysis phase, aspects analyzed through PESTEL are shown, which
affect nationally (macroenvironment) and, more specifically, companies in the ceramic
sector (microenvironment).
In the internal analysis phase, the characteristics of the company are defined and an
analysis is carried out, through the VRIO tool. This analysis highlights the actions that
Azuliber is carrying out with respect to CSR; Three main areas are distinguished:
Quality, Environment and People.
Subsequently, the conclusions of all the analysis carried out in the SWOT are reflected
in order, finally, to be able to develop the Improvement Plan in the field of CSR.
In the improvement plan, three CSR objectives are developed that Azuliber could carry
out:
1. Increase the number of people with an employment contract in l'Alcora
2. Increase customer loyalty
3. Decrease CO² emissions
4. Promote work-life balance
5. Offer opportunities to people with functional diversity. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess