CSR Plan

Abstract

This Corporate Social Responsibility (CSR) Plan has been drawn up in order to analyze the CSR that is currently being carried out in the company Azuliber SL to subsequently carry out an improvement plan, through objectives and actions specific issues related to the field of CSR. Azuliber is a company dedicated to the production and commercialization of ceramic products, although its activity also includes atomizing activity. This company is located in the Castellón town of l'Alcora, although it operates both nationally and internationally. In the external analysis phase, aspects analyzed through PESTEL are shown, which affect nationally (macroenvironment) and, more specifically, companies in the ceramic sector (microenvironment). In the internal analysis phase, the characteristics of the company are defined and an analysis is carried out, through the VRIO tool. This analysis highlights the actions that Azuliber is carrying out with respect to CSR; Three main areas are distinguished: Quality, Environment and People. Subsequently, the conclusions of all the analysis carried out in the SWOT are reflected in order, finally, to be able to develop the Improvement Plan in the field of CSR. In the improvement plan, three CSR objectives are developed that Azuliber could carry out: 1. Increase the number of people with an employment contract in l'Alcora 2. Increase customer loyalty 3. Decrease CO² emissions 4. Promote work-life balance 5. Offer opportunities to people with functional diversity.